The countdown is on; September 16 marks 100 days until Christmas. While the majority of your sales will be after Thanksgiving, it’s likely you’ll have some early shoppers. Plan well to set yourself up for success.
Order early. Place all third party orders (cookies, non-chocolate candies, etc.) at least two months in advance of any selling season (Christmas, Valentine’s Day, Easter, etc.). Additionally, any holiday-themed molds or preprinted items should be ordered from the warehouse before Halloween. Placing these orders in advance of the holidays will help prevent out-of-stock-issues for you and your customers.
Now is the time to finalize your holiday ad budget and determine your best spend.
Your local publications and web sites will start selling ad spaces as early as September. Secure the best space now. Target local publications with gift-giving special editions. Not sure which magazine or newspaper is best? Take a look at their reach (how many readers) and demographics. For web sites, traffic, clicks and ad frequency are key. For a particular space, find out if it's static (only your ad will run) or dynamic (4-5 ads will interchange within the same space). Choose those publications and web sites that best fit your customers and location.
Looking for something lower cost? Local morning shows are a great way to gain exposure. Keep up-to-date on their feature schedules and prepare to pitch Tasty Image as part of a gift-giving segment. Just think, your store could be in more than just holiday lights this season!
With the hustle and bustle of shoppers in your store, don’t neglect additional revenue streams during the holidays. Local businesses begin their holiday party planning as early as September. Promote your out-of-store services like on-site chocolate printing and chocolate fountains to ensure Tasty Image is on their list.
Take the time now to organize and plan and your holiday will be a sweet success.