The Boston Globe is one of the oldest and most venerated newspapers in America. It was founded in 1872 - each issue originally cost 4 cents. Today the Boston Globe is an innovative powerhouse with a global readership, and also one of the millenial-friendly corporations using Quick Response codes which can be scanned into a mobile device, providing instant access to websites and special offers.
Recently, the Boston Globe ordered custom chocolate business cards from Tasty Image, featuring a QR code that connects users to their new, updated website.
Boston Globe's marketing manager Erin Maghran said the chocolate business cards enjoyed "a great reception."
The Globe's chocolate QR cards were featured at all 200 place settings during the Ad Club of Boston dinner on Media Innovation Day, which was sponsored by the Boston Globe, Yahoo, and the Wall Street Journal, among others. The chocolate QR codes were also presented in baskets for people to help themselves; and included in gift baskets sent to national ad agencies.
For tips on how to use QR codes to boost small business sales, see this Boston Globe article.
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