1. Distribute chocolate business cards
The reaction to chocolate business cards is priceless! Each business card comes in its own plastic case so you can easily insert a paper card in the case as well. You can also use the cards to print a QR code that will take people directly to your website or online specials. But the main reason to hand out chocolate business cards is so that people can actually see, feel and taste your product. Once they do, they won’t forget you and they’ll soon be wanting to please and impress their own customers with your edible image chocolate cards and products.
2. Start a blog
Blogs are more interactive and personal than an ecommerce website—you can explain a little bit more about what you do, feature clients, and promote your business. The big upside is that every blog post you write is chronicled as a separate article by search engines, exponentially increasing your exposure on the internet!
You may have a Facebook page and Twitter account, but are you using them? Just a few minutes a day will, over time, build a fan base for your business. Once you get used to doing it, it’s really enjoyable to watch your readership grow and see people engaging with your brand online. Make a resolution this year to spend a few minutes each morning—maybe over a cup of coffee—engaging with fans and customers on your networking sites.
4. Photograph your projects
Invest in a good camera and set up a light box or area where your products look attractive when captured on film. Feature your photographs on your website, blog and social media sites. Think beyond basic products and include centerpieces, platters, and other arrangements you have made on the fly. Let people know how creative you are, and give them new ideas for their own parties and events.
5. Upgrade your social life
Yes, your real social life! If your real life social networking consists of your family, friends, and neighbors, it’s time to spread your wings. Watch your local newspaper for open house events sponsored by your local chamber of commerce or business networking groups, and watch for advertised open house events being held by new businesses. Grab a friend and attend. Hand out your chocolate business cards. Got a friend who is shopping for a new car or home? Go along! Realtors and car dealerships will love your chocolate promotional tools!
At the end of the day, you’ll have made new friends and your edible image chocolates will practically sell themselves. And since chocolate does have a tendency to disappear quickly, your new friends will also reorder soon!
Comments