Christmas is fast approaching and it’s time to start getting your holiday cross-promotions out there! Here are 5 ways to increase your holiday sales and your brand exposure:
- Bookstores and Gift Shops –Approach local bookstores and gift shops with some beautiful gift baskets and offer to make some at wholesale pricing for their store. People who are browsing for gifts will see your business card and learn about you, even if they don’t buy the basket!
- Tree Displays—You know those gigantic tree displays in shopping malls and commercial buildings? Offer to supply some free Christmas ornaments with the center’s logo printed on them. Make sure your business name is included on the ornament wrapper!
- Fundraising with Ornaments—Don’t wait for fundraisers to come to you. This time of year is popular for fundraising events. Look at last year’s city calendar and approach event planners with creative ideas for using your edible image products in this year’s events and campaigns.
- Local Businesses with Clients—Make sure businesses in your area know that you can provide custom printed gifts. Take in some samples, pricing and creative suggestions. Realtors, attorneys, accountants and insurance agents are always looking for creative and promotional Christmas gifts for their clients.
- Find those Personal Shoppers—This time of year the personal shopping services are insanely busy, and it isn’t always easy to find the “perfect” gift. Introduce yourself, provide some samples and pricing and let them know that customized chocolate gifts are your specialty!
Don’t miss out on these exciting opportunities to gain new clients and get your name out there. This is a great time of the year to help people find solutions for their gift-giving needs. And when you walk in the door with a basket of chocolate samples, you’ll always be welcome!
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