International development manager Alla Chernova checks the displays at the Tasty Image booth before the doors open to crowds at the Miami Trade Expo.
The Miami Trade Expo January 20-22 was a huge success, and Tasty Image was the “buzz”.
We were the busiest booth on the floor,” reports founder Derri Cerbone. “We had people standing five and six deep.” The Tasty Image staff demonstrated edible imaging live by taking photos of the trade show attendees and printing them on lollipops. “I walked down the hall to visit other booths,” said Derri, “and when they saw the Tasty Image logo on my shirt, they said ‘Hey, you’re that shop that prints on chocolate!’”
Over 150 franchises participated in the show, and 30% were new franchises. “People are looking for franchises now,” said Derri. “Franchises are popular as a business investment. Another common theme we heard was that people want to diversify, and are looking at a unique franchise as a second business or a way to expand their current business.”
“People are looking for a business that will stand out and be easy to market. The compliments we heard all weekend are that we are unique, fun, and different. People kept coming back to our booth.”
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